I have lived in California since 2004, and will admit I had never visited or heard of a small oceanside town called Pacifica until just last month. I was invited on a press trip to check out the little place just 15 minutes south (by car) of San Francisco along with a few other travel writers, podcasters and bloggers.
Quite frankly, once I experienced staying, eating, running, hiking, and basically existing in Pacifica, I felt like i had been let in on a very well-kept secret. I was shocked I had never been there before. I was spooked that it wasn’t more crowded with tourists, but at the same time that’s what I loved about it. I treasured the uncrowded (other than locals) feel to the town. It’s just a day-in, day-out beach town with incredible morning waves for surfers and a small, but great night life for anyone and all to enjoy.
I fled to Pacifica the last week of October when a work event I had organized in San Francisco felt OK enough to leave to coworkers. I escaped just in time to a media dinner at Nick’s Restaurant, an unapologetic old school joint that sits (incredibly enough) right on the oceanfront. I chose the special of the evening, which was tilapia served with butter beans, arugula, and a brown butter sauce and tried several other menu offerings along with other media and influencers seated around our table. I took several photos of the food we enjoyed and I present them to you below (beginning with that mouth-watering tilapia special!):
After introductions and multiple bottles of wine, our group walked over to A Grape in the Fog for even more wine, tarot card readings, and this fantastic cheese plate.
The next day I met up with about half of our travel group to hike along the California coastal trail segment of Pacifica led by Pacifica Beach Coalition’s Lynn Adams, and local trail advocate (and major Creedence Clearwater Revival fan) Jim Sullivan. Along with taking in some really beautiful sights along the hike, we learned the trail doesn’t groom itself and there are several volunteers who give their time to help clear the trail and plant flowers along the path for others to enjoy. There are also beach cleanups that take place on a monthly basis.
After working up an appetite, our group caravanned to the Little Brown Church/Pacifica Coastside Museum for a Pacifica Jack Cheese and Rosalind Bakery bread tasting, washed down with vodka, absinthe, rum, and gin samples from local alcoholic beverage producer, Tripp Distillery.
Pacifica Jack? Yes, according to a historian at the museum, we learned that the recipe for Jack cheese came from Italy straight to Pacifica by way of a man named Stefano Mori. The cheese recipe was allegedly stolen by an employee of the Moris, and taken down to Monterey (to the Jacks Ranch). From there the cheese began being produced commercially and called… can you guess? That’s right! Monterey Jack. Don’t believe it? Well, there is indeed corroborating evidence of Jacks’ theft in the book “Roadside History of California” by Ruth Pittman. Recently, a woman by the name of Kathleen Manning decided to put the Pacifica back in Jack cheese, and went on a mission to track down the original recipe by Stefano Mori. Along with the recipe, she also found a cheesemaker to produce the cheese, and it is currently available to taste and purchase at the Pacifica Coastside Museum.
Not being one to normally indulge in bread, I couldn’t help but wolf down a few pieces of the spongy, brown, baked goodness, speckled with walnuts, that was provided to our tour group by Rosalind Bakery. At the other end of the sampling table, we were introduced to Jason Tripp, of Tripp Distillery (also located in Pacifica). Tripp Distillery is open to the public and often invites various food trucks for their customers to buy food to enjoy with their products. If you visit, look for their original red (as in the color red) vodka (if it isn’t already sold out). You can follow them on Facebook to be notified of special events at the distillery.
Our Friday evening culminated with an appetizer reception and tour of Sam’s Castle (a properly that lived former lives as a Prohibition-era speakeasy, an underground abortion clinic, and a World War II Coast Guard Station, before it was purchased in 1959 by Sam Mazza). The castle tour was all the more interesting because every single room was decorated for Halloween.
I was delighted by the attention to detail and all the spooky props on display. We enjoyed beverages provided by A Grape in the Fog (wine) and (brews from) Pedro Point Brewery. It was real Pacifica trick-or-treating in the dining area with delights from Tam’s Cuisine of China, the Moonraker, Rosalind Bakery, and desserts from the French Patisserie and Shampa’s Pies.
We also took turns sitting on the crimson red velvet throne in one of the castle’s main rooms. I left feeling so lucky to be asked/included on these types of media events and how being a travel writer has opened up so many unique opportunities.
Our lodging in Pacifica was provided by the Lighthouse Hotel. The hotel sits right on the ocean (located in Rockaway Beach Plaza) and many of the rooms offer views of the beach and the mesmerizing waves. It was very clean and comfortable, and I would definitely stay there again. Important information for wine writers: There is FREE wi-fi and there is a refrigerator in your room. Below is a picture of the view from my room!
Ah, Pacifica… a not-overly-crowded charming little town right on the ocean with great eats and friendly locals (and even a golf course)! If you’ve never been to Pacifica, I urge you to check it out. It’s so close to San Francisco and perfect for a mini-vacation by the sea!
This Pacifica Media Familiarization Tour would not have been possible without Mortgage Loan Specialist Darlene Gonzalez and public relations guru Molly Blaisdell. Thank you, ladies! Disclosure: I was invited on this trip at no charge to write about the area, giving my own impressions and opinions.