Raley’s Food for Families Refresh Dinner at Vierra Farms kicks off Summer Donation Campaign
Last Wednesday, Andy and I attended a fundraising dinner at Vierra Farms held by Raley’s Food for Families. The purpose of the event was to introduce a new program to supply fresh produce to food banks and to kick off the Fresh Summer Donation drive.
The event was catered by Beth Sogaard Catering. The meal began with a House Smoked Salmon Salad on fresh spring greens with grilled apricots, herb and pollen crusted chevre, shaved celery, cucumber ribbons and a shot of honey-lemon vinaigrette.
The main course was a duo of meats: Raley’s Free Range chicken breast stuffed with sweet peppers, spinach, basil and fontina, and an herb-glazed Raley’s Black Angus Beef tenderloin with a grilled young artichoke, on a bed of truffled potato puree and cherry tomato-basil-sweet corn compote with arugula pesto.
There was a short presentation by both Michael Teel and Jennifer Teel-Wolter. Jennifer then kicked off a donate-by-texting program and guests of the dinner could text the amount of money they wished to donate and their name throughout the evening. By the end of the event, nearly $300,000 was raised!
In honor of National Fruits and Vegetable Month (the month of June), Raley’s Food For Families is launching a pilot program designed to increase the availability of fresh fruits and vegetables at local food banks. Food For Families’ partner food banks throughout Sacramento and Placer counties will now be provided with access to a variety of fresh produce, in addition to dry goods, to distribute in their respective communities. This new program allows food banks to choose what they need in their community.
Raley’s also announces their Fresh Summer Donation campaign, beginning June 9 and lasting through July 31, to help increase donations of fresh produce to local food banks.
Food For Families has raised more than $31 million and donated more than 21 million pounds of dry groceries to food banks in our communities since the program began as a holiday food drive in 1986. Raley’s Co-Chairman and Owner, Joyce Raley Teel, and CEO emeritus, Charles Collings, founded the program.
Today, food banks throughout Northern California and Nevada benefit from this non-profit program. Food For Families helps feed hundreds of thousands of hungry families year round.
Raley’s absorbs all administrative costs of the program with 100 percent of every donation going directly to help feed the hungry. All donated food is distributed by local food banks.
Customers can donate in four easy ways: At the checkstand at all Raley’s, Bel Air or Nob Hill Foods; online at foodforfamilies.org; on Facebook at www.facebook.com/raleysfoodforfamilies.com; or by texting the keyword ENDHUNGER to 85944. 100% of all donations go towards feeding families in need in the community in which the donation was received.
Raley’s will provide a matching donation for every dollar donated during the Summer Donation drive, up to $25,000, now through July 31. Customers can donate at any Raley’s, Bel Air, Nob Hill or Food Source store, online at Raleys.com or on Facebook at Facebook.com/Raleys.
You can find Raley’s Food for Famillies on Facebook here and follow Raley’s on twitter here. Get in on the social media conversation with the hashtag #followthecart. To donate to the program, click here.
Special thanks to Raley’s Family of Fine Stores for most of the photos.