Wine Bloggers Conference to Take Place in Lodi, California from August 11-14
After a little hesitation, I finally signed up for the Wine Bloggers Conference taking place in Lodi, California from August 11th-14th. Why did I wait so long? Well, I wasn’t sure what to expect, really. But after chatting with a few other wine bloggers (Traveling Wine Chick in particular) and Public Relations Pro Heather Atherton, I was convinced it was a weekend not to miss!
I am very excited to attend my first blogger conference and that it will be specifically for people who blog about wine. In the past five years or so, I have moved more towards the grape and have had the opportunity to travel to different wine regions throughout Northern California, and write about my experiences. A big reason for this is because I have the best travel partner in Andy, as shares my love for food, wine and travel.
I look forward to a weekend full of learning, making new friends, networking, incredible food, and of course tasting wine.
If you haven’t signed up yet, I urge you to do so. There are lots of fun surprises planned for Friday, August 12th during the afternoon-evening dinner excursion. I’m not even sure what exactly has been prepared, but the conference attendees will be splitting into small groups and taken to different wineries/locations for dinner. I can hardly wait! 🙂
I am attaching the conference itinerary below in utter anticipation of the upcoming conference (and perhaps to encourage you if you have a wine blog or are in the industry to attend!)
2016 WINE BLOGGERS CONFERENCE, LODI CALIFORNIA AGENDA
WEDNESDAY, AUGUST 10
2:00 PM – Arriving bloggers picked up at Sacramento International Airport and whisked away to Pre-Conference Excursions in several wine regions (in Lodi, bloggers will walk through vines and meet winegrowers showcasing “Experimental and Ancient Vines”)
THURSDAY, AUGUST 11
4:00 PM – Drop Off at Host Hotels from Pre-Conference Excursions
6:00–8:30 PM – Registration and Lodi Opening Reception
FRIDAY, AUGUST 12
8:00–9:00 AM – Registration
9:00 AM – Opening & Welcome
9:10 AM – Keynote Address by Master Sommelier Andrea Robinson
9:55 AM – History of Grape Growing and Winemaking in Lodi: A talk on how Lodi became a pre-eminent wine region; moderated by Mark Chandler (Lodi City Mayor and former Executive Director of the Lodi Winegrape Commission), with panelists Aaron Lange (LangeTwins Family Vineyards Manager and Vice Chair of California Association of Winegrape Growers), Kevin Phillips (Michael David Winery/Phillips Farms Vice President of Operations), and Markus Bokisch (Bokisch Vineyards Owner/Grower).
11:00 AM – The Truth About Viticulture Panel: Moderated by Stuart Spencer (Program Director of Lodi Winegrape Commission and St. Amant Winery Owner/Grower/Winemaker), with panelists Tegan Passalacqua (Turley Wine Cellars Director of Winemaking), Stan Grant (Viticulturist, Progressive Viticulture), and Chris Storm (Viticulturist, Vino Farms).
11:55 AM – Lunch and Expo (including the new Writers Corner)
1:45 PM Wine – One of three Wine Discovery Sessions, including sessions hosted by
• U.C. Davis : U.C. Davis alumnus Loyal Miner discusses Clarksburg Viticultural Area and Miner’s Leap family estate.
• Visit Oakland
• Consorzio Italia diVini & Sapori: Deborah Parker Wong DWSET presents the varied and delicious wines of Italy’s Veneto, from Prosecco to Amarone
3:00 PM – Live Wine Blogging (White & Rosé): The Wine Bloggers Conference’s pre-eminent event, in which 25 winemakers have five minutes each to pour their wine, present their story, and answer questions from a table of bloggers. At the end of five minutes, winemakers will rotate to a new table. Bloggers will analyze and describe their impressions live via social media or their blogs.
4:00–8:30 PM – Excursions into Lodi Wine Country: Eight different excursions going to eight different Lodi winery/estates; each excursion to include hands-on winery or vineyard activities, tastings, and dinner.
SATURDAY, AUGUST 13
9:15–10:15 AM – Breakout Sessions, including
• Advanced Social Media for the Wine Industry: Beth Peluse (Zephyr Adventures) and Maria Frangieh (wine industry digital marketing consultant) discuss their favorite social media platforms and how to utilize them to promote blogs and Web sites.
• Traffic Analysis – Dan Morris and Rachel Martin of Blogging Concentrated discuss data usage such as Google’s Search Console, BrainstormTools, and Facebook Insightsto increase traffic and revenue.
• Wine Samples: Marisa Indelicato (Fox Run Vineyards), Frank Morgan (Drink What YOU Like), Rebecca Gomez Farrel (The Gourmez) and Chris O’Gorman (Rodney Strong Vineyards ) discuss the intricate, often indelicate dance involving procurement of bottle samples from the wine industry.
10:30–11:30 AM – Breakout Sessions, including
• Social Media Platforms: Beth Peluse (Zephyr Adventures) and Maria Frangieh (wine industry digital marketing consultant discuss Instagram, Pinterest, Snapchat and Periscope, the four hottest photo and video social media platforms on the internet, and best practices and tips and tricks of the trade for building community and audience.
• Climate Change: Michael Fagin (West Cost Weather LLC) discusses how climate change in United States wine regions will impact the major wine growing regions of Washington, Oregon, California, and New York, and how the industry is adjusting.
• Monetization: Dan Morris and Rachel Martin of Blogging Concentrated discuss earning a respectable income through blogging with use of Ad Networks, Adsense, Affiliate programs, display ads, product sales and by becoming a paid consultant.
1:00–2:00 PM – Wine Discovery Sessions, including
• Discovery Session : Wine Educator May Matta-Aliah DWS presents Au Natural Alsace: The leadership role taken by France’s Alsace region in Organic, Biodynamic and Sustainable Wines, sponsored by Wines of Alsace.
• Discovery Session: Yealands Family Wines Winemaker Tamra Kelly-Washington leads a tasting/discussion of the world’s first carboNZeroCertTM certified winery, located in Marlborough, New Zealand’s extremely windy, cold, coastal Awatere Valley.
2:15–3:15 PM – Wine Blog Award Winners Panel: Five winners of the 2016 Wine Blog Awards tell their stories; including Sophie Thorpe from Berry Bros. & Rudd, Mary Cressler from Vindulge, Jill Barth from l’Occasion, Susan Manfull and Jerry Clark from Provence WineZine, and moderator Sujinder Juneja from Town Hall Brands.
3:15–4:15 PM Live Wine Blogging (Red Wines): The Wine Bloggers Conference’s pre-eminent event, in which 25 winemakers have five minutes each to pour their wine, present their story, and answer questions from a table of bloggers. At the end of five minutes, winemakers will rotate to a new table. Bloggers will analyze and describe their impressions live via social media or their blogs.
4:30–5:30 PM – From Passion to Pro – Getting Paid to Write About Wine: Moderator Randy Caparoso (LoCA’s lodiwine.com and The SOMM Journal Editor Editor-at-Large) discusses how to make the jump from personal blogging to paid wine journalism, while sharing secrets of their success, with panelists Debra Meiburg MW (Debra Meiburg Master of Wine), Jameson Fink (Wine Enthusiast Magazine) and Deborah Parker Wong (The Tasting Panel Magazine, Vineyard & Winery Management, and Consorzio Italia diVini & Sapori).
5:30-7:00 PM – Wines of the World Receptions featuring Wines of Alsace from France, Yealands Family Wines from New Zealand, and wines from the Consorzio Italia diVini & Sapori from Italy.
7:00–9:00 PM – Dinner with LoCA (Wines of Lodi)
9:00 –9:30 PM – Wine Blog Awards Presentation: Presentation of 2016 Wine Blog Award winners will be presented their awards.
SUNDAY, AUGUST 14
9:30 – 10:30 AM – Breakout Sessions, including
• The Big Jump – Austin Beeman (of Understanding Wine, former Ohio wine retailer and Bonny Doon Director of Marketing) discusses why wineries are “desperately seeking” the skills of wine bloggers.
• Increase Your Audience & Engagement: Mary Cressler and Sean Martin of Vindulge discuss going from social media groups to television producers, freelancing to working with other media sites, and finding ways to promote your blog and increase your community engagement.
10:45 – 11:45 AM – Blogger Reports: Five-minute reports shared by fellow bloggers describing what they are doing to contribute to the world of wine blogging.
11:45 AM – 12:00 PM – Conference Closing
12:15 PM – Departure for Post-Conference Excursions to Ironstone Vineyards in Calaveras, and in Lodi (an exploration of Lodi’s “Heritage Vineyards and Ancient Vines”
You can find me there from Friday-Sunday morning!
You can find the Wine Bloggers Conference on Facebook here.